About Jula

Jula offers handy people a wide and carefully chosen range of products for homes, gardens and leisure-time activities at low prices. We want to motivate people to simplify their everyday lives and to create an active and enjoyable life. And we aim higher – together we will get everyone to want to fix things themselves.


We aim higher_150x90

Jula is a company in continuous growth. Our sales over the past years have risen substantially and we are now one of the major companies operating on the Swedish, Norwegian and Polish retail markets via stores and E-commerce sales.

Lars-Göran Blank_h400 Karl-Johan Blank_h400


Lars-Göran Blank
Entrepreneur and founder
 Karl-Johan Blank
Group CEO and owner



Important years in Jula’s history